Miu Miu - Prada

With her butterfly lenses set into golden frames and dressed in precious pieces from the Miu Miu archive, fresh-faced Kaia Gerber perfectly encapsulates the maverick femininity of the Miu Miu girl. She is seen living out of time and place in an unidentifiable desert oasis.

She awakens alone although evidence of nocturnal escapades suggests that isn’t always her way. She shakes off the remnants of sleep before plunging into a pool the surface of which shimmers with dappled sunlight. From there she emerges radiating youth, confidence and the playful spirit that lies at the heart of the Miu Miu name.

Following a creative path that is full of paradoxes and contrasts, the glasses stylistically reinterpret the twofold nature of the Miu Miu woman – rebellious yet feminine. The volumes thicken, while the silhouettes reveal and conceal, giving life to a stylistic interplay defined by sinuous lines and oversized silhouettes.

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MU 56rs

SMU 56r These sunglasses, hot off the SS2016 catwalk, play a starring role in the season’s new ad campaign. The oversized design of the irregular front is perfectly balanced by the ultra-slim metal temples and double bridge. Skilfully crafted sinuous profiles lend femininity to the glasses.

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MU 55rs

SMU 55r The glasses of the Miu Miu Scenique special collection hit the catwalk at the SS2016 fashion show. Sinuous profiles frame the softly rounded lenses, defining the new oversized metal frames. The design of the ultra-slim metal elements lends a lightweight feel to the new sunglasses, harmoniously contrasting with the large front.

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MU 11rs

SMU 11R The third sunglass model is a new creative evolution of the fashion show glasses, now presented in acetate yet featuring the distinctive oversized shape, metal double bridge and sinuous lines that are the leitmotifs of the collection. The front’s intentionally thick design is softened by slim metal temples.

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MU 01pv

VMU 01P The optical frame of the Miu Miu Scenique special collection is a reinterpretation of the sunglasses’ sophisticated construction. Small hand-applied multifaceted crystals embellish the soft cat-eye front, while the slim metal temples flaunt the collection’ signature sinuous design.

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Credits
Model KAIA GERBER
Director FRANCESCO MARIA TIRIBELLI
Creative Director JOAKIM DAHLQVIST
Director of Photography JUSTIN GURNARI
Stylist LUCA FEDERICO
Executive Producer ALESSANDRO FARINELLA
Production Designer JENS HOMMERT

Scenique Miu Miu Eyewear

MU 56rs

MU 55rs

MU 11rs

MU 01pv